+1 (800) 456-3796
$0.00 (0 items)

No products in the cart.

Newspapers are in trouble…but we can help

Newspaper have suffered steady declines in advertising for the past ten years.  In a recent article the Wall Street Journal reported that the decline is now accelerating and as a result the newspaper advertising decline in 2016 will be the worst in the past eight years. “That decline is hitting every major publisher, increasing pressure […]

Read More

In 2016, the Battle for Customers is all about Market Share

According to a recent article in Nation’s Restaurant News there were 61 billion restaurant visits in the US in 2015.  That is a lot of meals, and as can be expected, it is a hard number to grow since it is already so large.  With that in mind, the NPD Group, who did the analysis, […]

Read More

Americans Love Cell Phones

By looking at the chart below you can see that 41% of Americans check their cell phones at least a few times per hour with many of them checking every few minutes.  This study and more like confirm that the mobile trend is happening very fast and is essentially unstoppable. This makes it very important […]

Read More

The Popularity of Ad-Blocking Software

For years now businesses have used the web find new customers through advertising.  However, as ads have grown more prevalent, users have looked for ways to block them.   This poses a big risk to businesses who depend heavily on web based ads to drive new customers to their business. The trend of blocking ads […]

Read More

Mobile Apps, Mobile Web, and Mobile Enabled Web Sites

Mobile apps have far surpassed the mobile web in consumer usage but there is still significant  confusion in the business world over what the differences are and what the proper strategy should be for each of them. The first order of business is to clear up what each of the terms means.  The mobile web […]

Read More

Using Events to Grow Your Business

One of the marks of a successful business is the strength and size of its repeat customer base.  Repeat customers cost less to get in the front door and they typically spend more once they get there.  One of the keys to success then is to build a loyal following. One of the less used […]

Read More

The Value of a Customer Database

Here is a very common scenario:  A customer walks in to your restaurant, eats, enjoys their meal, leaves a good tip, and then leaves.  What is wrong with this picture?  The missing link of course is that in most cases the restaurant has no method in place to capture the customer’s information such as name, […]

Read More

Building a Business with Digital Marketing

One of the most common questions that we are asked as we interact with both customers and prospective customers is “How do I attract new customers to my business?  In the good old days this was done via mass marketing channels such as newspaper, TV, radio, and yellow pages.  Now there are many more ways […]

Read More

Nightclub and Bar Show 2015

We just got back from attending the Nightclub and Bar trade show in Las Vegas where we had a fantastic show.  A picture of our booth is included above for all to see.  During the show we rolled out our new “Buy a Drink” feature as well as our full service marketing program.  Both were […]

Read More

Five Pillars of Mobile Marketing

Mobile marketing is exploding, but it is very difficult for most businesses to take advantage of it in a way that promotes their brand and their unique style.  This article will outline the major components that every mobile marketing strategy should address.  Subsequent articles will delve into each of the pillars in more detail. The […]

Read More