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Americans Love Cell Phones

By looking at the chart below you can see that 41% of Americans check their cell phones at least a few times per hour with many of them checking every few minutes.  This study and more like confirm that the mobile trend is happening very fast and is essentially unstoppable. This makes it very important […]

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The Popularity of Ad-Blocking Software

For years now businesses have used the web find new customers through advertising.  However, as ads have grown more prevalent, users have looked for ways to block them.   This poses a big risk to businesses who depend heavily on web based ads to drive new customers to their business. The trend of blocking ads […]

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Mobile Apps, Mobile Web, and Mobile Enabled Web Sites

Mobile apps have far surpassed the mobile web in consumer usage but there is still significant  confusion in the business world over what the differences are and what the proper strategy should be for each of them. The first order of business is to clear up what each of the terms means.  The mobile web […]

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The Value of a Customer Database

Here is a very common scenario:  A customer walks in to your restaurant, eats, enjoys their meal, leaves a good tip, and then leaves.  What is wrong with this picture?  The missing link of course is that in most cases the restaurant has no method in place to capture the customer’s information such as name, […]

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Nightclub and Bar Show 2015

We just got back from attending the Nightclub and Bar trade show in Las Vegas where we had a fantastic show.  A picture of our booth is included above for all to see.  During the show we rolled out our new “Buy a Drink” feature as well as our full service marketing program.  Both were […]

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Five Pillars of Mobile Marketing

Mobile marketing is exploding, but it is very difficult for most businesses to take advantage of it in a way that promotes their brand and their unique style.  This article will outline the major components that every mobile marketing strategy should address.  Subsequent articles will delve into each of the pillars in more detail. The […]

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