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Newspapers are in trouble…but we can help

Newspaper have suffered steady declines in advertising for the past ten years.  In a recent article the Wall Street Journal reported that the decline is now accelerating and as a result the newspaper advertising decline in 2016 will be the worst in the past eight years. “That decline is hitting every major publisher, increasing pressure […]

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Americans Love Cell Phones

By looking at the chart below you can see that 41% of Americans check their cell phones at least a few times per hour with many of them checking every few minutes.  This study and more like confirm that the mobile trend is happening very fast and is essentially unstoppable. This makes it very important […]

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The Popularity of Ad-Blocking Software

For years now businesses have used the web find new customers through advertising.  However, as ads have grown more prevalent, users have looked for ways to block them.   This poses a big risk to businesses who depend heavily on web based ads to drive new customers to their business. The trend of blocking ads […]

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Building a Business with Digital Marketing

One of the most common questions that we are asked as we interact with both customers and prospective customers is “How do I attract new customers to my business?  In the good old days this was done via mass marketing channels such as newspaper, TV, radio, and yellow pages.  Now there are many more ways […]

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